Definition:
the methods used to boost the ranking or frequency of a Web site in results returned by a search engine, in an effort to maximize user traffic to the site: The first step in search-engine optimization is to generate keywords that are relevant to your site’s content.
Source: Dictionary.reference.com
Starting with your keywords, we optimize the design of your website in order to increase or maximise the traffic that you get from the search engines. This makes your website easier for your potential clients to find. Typically only the first page of results is consulted by the person conducting the search.
Search engines are always trying to display the most relevant search results for a given search. Understanding how people find your site is a good place to start when trying to improve the search engine optimization.